Mixpanel
Sync Revo with your Mixpanel for product analytics and user insights.
What It Is
Revo connects to your Mixpanel account to read events, user behavior, funnels, and analytics, then transforms your product analytics into searchable, actionable intelligence that powers data-driven product decisions.
What It Unlocks
- Search your entire analytics data using natural language across all events, user properties, cohorts, funnels, and retention reports
- Auto-sync product metrics with Revo's intelligence modules, feature adoption rates, user engagement patterns, conversion funnels, and behavior trends
- Cross-reference Mixpanel data with Jira issues, user feedback, product roadmaps, support tickets, and engineering releases
- Trigger workflows based on Mixpanel events like conversion drops, feature adoption thresholds, user milestones, or anomaly detection
- Auto-generate insights from behavioral data, detect usage patterns, surface drop-off points, and validate product hypotheses
How to Use It for Emails
When drafting email replies, Revo automatically pulls relevant Mixpanel context:
- "How's Feature X performing?" → Revo queries Mixpanel for adoption rates, active users, and engagement trends since launch
- "Why is conversion dropping?" → Revo analyzes funnel data, identifies drop-off stages, and highlights recent changes or cohort differences
- Includes source links to Mixpanel reports and dashboards so recipients can verify data and explore further
Result: Emails grounded in real user behavior, no more "I think adoption looks good" or waiting for the analytics team.
How to Use It from Chat
Ask questions directly in Revo:
- "What's the activation rate for new users this month?"
- "Show me top 10 features by daily active users"
- "Which cohort has the highest retention rate?"
Revo searches across Mixpanel events and reports, delivering answers with metric trends and visualization links.
How to Use It in Workflows
Trigger workflows FROM Mixpanel:
- Feature adoption below 20% after 2 weeks → Query usage by segment → Cross-reference with user feedback → Create issue in Jira → Notify #product → "Feature Y adoption at 12%, expected 40%, investigate onboarding friction"
- Conversion funnel drops 15%+ → Analyze drop-off stage and affected cohorts → Pull related error logs from Datadog → Alert #engineering → "Checkout conversion down 18% since yesterday's deploy"
- User reaches engagement milestone → Trigger celebration email → Update CRM with power-user flag → Notify account team → "Customer X hit 1,000 actions, prime upsell candidate"
Update other systems FROM Mixpanel:
- Weekly engagement scores calculated → Query user activity metrics → Update customer health in CRM → Flag disengaged accounts → Notify CS team → "5 customers dropped below activity threshold this week"
- Feature usage data refreshed → Sync adoption metrics to Product Intelligence module → Update roadmap priorities based on usage trends → Post summary to #product
Generate insights FROM Mixpanel:
- Weekly product metrics → Query DAU, WAU, retention, feature adoption → Generate dashboard → Post to #product → "DAU up 8%, onboarding completion down 5%, Feature Z adoption at 42%"
- Cohort behavior analysis → Compare enterprise vs. SMB usage patterns → Identify feature gaps by segment → Share with product team → "Enterprise users engage 3x more with integrations, SMBs prefer native workflows"
